Market research is one of the most important features of your business strategy. In order to know which direction to steer your business boat, you need to have a compass at hand. Think of surveys as GPS coordinates for your business growth journey and survey mistakes as a big storm in your way.
Although many companies are utilizing the power of surveys for research, some are making crucial mistakes that prevent them from collecting the data that they need for analysis. Survey mistakes that you could be making:
1. It Takes Up Too Much Time ⏱
We’re all busy, and therefore we cannot expect users to spend 20-minutes filling out forms and answering questions for your benefit. We found the solution to this problem by offering micro-surveys that will increase the answer rate and probability for the user to complete the entire survey.
2. No Contributor Incentive 🎁
A great way to reward your target audience for taking part in the survey is by giving them an incentive. Companies might expect users to complete a form and that’s it. Make sure to include a discount offer or promotion code upon completion of the survey.
3. Too Many Questions 😴
Another problem is a survey that offers too many answer options. Our one-click answer structure allows the participant to answer questions with only one click. This feature sets expectations and maximizes answer rates for your market research.
4. No Survey Introduction 🤔
Prospective participants shouldn’t be kept in the dark. Make sure that you have a clear introduction as to why you are doing the survey and what you are expecting from the participants. This way they can make an informed decision and understand how they are aiding the brand.
5. It’s Not Customized 🤡
Users enjoy a unique experience. Spend time on adding creativity and personal branding to the survey. Participants aren’t inspired by the same old structure and layout that they’ve seen many times before.
6. No Pre-launch Testing 👓
Your survey needs to be thoroughly tested before you release it to users. Apart from possibly rejecting your survey, the user will see this as a reflection of the efficiency of your brand as a whole. The last thing you want is your survey doing damage to your business reputation.
7. Asking the Wrong Questions ⛔️
No matter your assumption, your participant will still interpret questions in a certain way. Beware of biased questions, open-ended or loaded questions, and answer options that don’t allow neutrality. Also, avoid double-barreled questions that suggest a certain answer or confuses the participant.
Post topics: common mistakes on surveys, how to surveys, survey errors, survey methodology, survey mistake, survey mistakes